Originally posted on Primitive Screw Heads:
Marvel Studios has films planned up through 2028, so when I say “Marketing Strategy,” I mean how Marvel is structuring their films to keep people engaged until the next big team-up. Marvel just beat out the Harry Potter franchise for most profitable film series and you can bet that they won’t be slowing down anytime soon.
Creating a comic book universe for the big screen has to be counted in the history of cinema as one of the ballsiest maneuvers you can make. They have effectively nullified possible “reboots” because everything remains canon, which means they also need to plant the seeds of other films, secondary and tertiary characters within existing franchises because you can’t simply rotate a roster willy-nilly. Luckily, since Phase Two has already surpassed Phase One’s profits, you can bet we’ll be seeing contracts for newcomers to the series increasing from six to nine movies (see Chris Evans…
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