I fear I’ve been writing to you, under the guise that I’m writing to real people.
It was just the other day that I was writing recreationally for a blog and it occurred to me that it wouldn’t be seen (much less read) unless I used a keyword phrase in my title, or (due to Hummingbird) put my title in the form of a question, or (due to “trends”) listed some current event along with my title.
When Lead SEOs told me you measure engagement, I took that at face value. It meant that if an article was shared, liked, commented on, or the user spent longer than 30 seconds on the URL page, then they must have gotten something out of it.
But that’s wrong. Continue reading
The universe is pretty big when you think about it. Not when you think about it, without yourself though. When you look at a picture of it, even when you see the Earth, there’s a bit of a detachment, like your brain doesn’t connect the image to what it represents. “You” are on that Earth, but you can’t see you, nor can the Earth be seen in the universe. It’s not even large enough to be a freckle.
And when you think about that, as many people do (as they should), it’s easy to become… what’s the word? Nihilistic. It’s easy to feel like life is meaningless, like whatever is happening here is insignificant compared to the scope of the universe. Continue reading
Facebook is dead.
It’s something we’ve all grown aware of, but it hasn’t sunk in. It’s like when you find out someone died, but it doesn’t hit you until you’re at the memorial service.
I mean, research shows that people check their Facebook (AT LEAST) 14 times a day and many check it within 15 minutes of waking (2013). Not only that, but it’s the third most popular app (outside of email and standard browser) and it’s the second most popular (trafficked) website (2012).
But it is dead or, at the very least, is dying out. Continue reading
By: Derek Hobson
The internet is kind of a mean place. And even though there’s so much good that can come from it (i.e. immediate knowledge), without that instant encyclopedia, if I had to narrow the internet into two things, it’d be…
Cats and angry comments.
Cats are a given. I mean when the end of the world comes, there’ll be roaches on Earth and cats in the cloud. But the angry comments is a different matter, and a lot of people attribute the rage to the anonymity of the internet. Continue reading