An Open Letter to Google

Dear Google,

google

I fear I’ve been writing to you, under the guise that I’m writing to real people.

It was just the other day that I was writing recreationally for a blog and it occurred to me that it wouldn’t be seen (much less read) unless I used a keyword phrase in my title, or (due to Hummingbird) put my title in the form of a question, or (due to “trends”) listed some current event along with my title.

When Lead SEOs told me you measure engagement, I took that at face value. It meant that if an article was shared, liked, commented on, or the user spent longer than 30 seconds on the URL page, then they must have gotten something out of it.

But that’s wrong. Continue reading

The Marvel Cinematic Universe’s Marketing Strategy

Originally posted on Primitive Screw Heads:

avengers

Marvel Studios has films planned up through 2028, so when I say “Marketing Strategy,” I mean how Marvel is structuring their films to keep people engaged until the next big team-up. Marvel just beat out the Harry Potter franchise for most profitable film series and you can bet that they won’t be slowing down anytime soon.

Creating a comic book universe for the big screen has to be counted in the history of cinema as one of the ballsiest maneuvers you can make. They have effectively nullified possible “reboots” because everything remains canon, which means they also need to plant the seeds of other films, secondary and tertiary characters within existing franchises because you can’t simply rotate a roster willy-nilly. Luckily, since Phase Two has already surpassed Phase One’s profits, you can bet we’ll be seeing contracts for newcomers to the series increasing from six to nine movies (see Chris Evans…

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When Symbols Become Ideal and Humans Become Alien

downloadThe universe is pretty big when you think about it. Not when you think about it, without yourself though. When you look at a picture of it, even when you see the Earth, there’s a bit of a detachment, like your brain doesn’t connect the image to what it represents. “You” are on that Earth, but you can’t see you, nor can the Earth be seen in the universe. It’s not even large enough to be a freckle.

And when you think about that, as many people do (as they should), it’s easy to become… what’s the word? Nihilistic. It’s easy to feel like life is meaningless, like whatever is happening here is insignificant compared to the scope of the universe. Continue reading

How Facebook Died

FacebookDead

Facebook is dead.

It’s something we’ve all grown aware of, but it hasn’t sunk in. It’s like when you find out someone died, but it doesn’t hit you until you’re at the memorial service.

I mean, research shows that people check their Facebook (AT LEAST) 14 times a day and many check it within 15 minutes of waking (2013). Not only that, but it’s the third most popular app (outside of email and standard browser) and it’s the second most popular (trafficked) website (2012).

But it is dead or, at the very least, is dying out. Continue reading

If I’m Making You Mad, I’m Trying to Sell You Something

By: 

The internet is kind of a mean place.  And even though there’s so much good that can come from it (i.e. immediate knowledge), without that instant encyclopedia, if I had to narrow the internet into two things, it’d be…

cats and angry comments

Cats and angry comments.

Cats are a given. I mean when the end of the world comes, there’ll be roaches on Earth and cats in the cloud. But the angry comments is a different matter, and a lot of people attribute the rage to the anonymity of the internet. Continue reading